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Complimentary Home Staging

The goal of staging your home is to help it sell faster and for top
dollar by exposing it to the greatest number of potential buyers.
Homes that are staged tend to sell 80% faster than those that are
not, and for more money!

As part of our full-service, client focused philosophy, The Peggy
Hill Team offers complimentary home staging to all of our clients!


What is Home Staging?

Home staging is the process of preparing your home for sale in the real estate market by making your home appeal to the widest audience of potential buyers. It’s about editing and neutralizing your home so that it looks bigger, brighter, cleaner, warmer, and most of all, an attractive home that any buyer would want to make their own. Since we live in our houses every day, we get used to the way they look and we personalize them so that they work and look the way that best suits our needs. But once you decide to sell your home, you’ll need to change this.

Many buyers have a difficult time imagining themselves sitting down to watch their favorite TV show in a living room filled with your knick knacks and photos of your family. They feel like they’re in a stranger’s home, which is exactly what you don’t want. You want to make it effortless for potential buyers to envision themselves living in your home and feeling comfortable there. That’s where home staging comes in! Home Stagers are practiced in the art of preparing a home for resale. They work with the ‘flow’ of the home to eliminate clutter, and edit and arrange furniture to show off a rooms size and finishes, so that your home makes the best first impression on potential buyers.

Will Home Staging Help Sell My Home?

As a full-service, client-focused team, we truly believe that staging makes a big difference in the sale of your home, but we’re not the only ones! Read through some Home Staging statistics that we’ve gathered for you:

  • Staged homes sold 80% faster than non-staged homes, with 20% receiving multiple offers (Real Estate Staging Association, 2012)
  • 92% of home buyers are using the internet for their home search (National Association of Realtors, 2013)
  • Staging speeds sales in a sluggish market and can increase prices 2-10% in a moderate market. In luxury and hot markets, effective staging can boost prices 20-50% (Wall Street Journal, 2003)

Our Exclusive Professional Home Stager: Alicia Russell

Alicia RussellMeet Alicia Russell, the Exclusive Professional Home Stager for The Peggy Hill Team! Alicia’s passion for home design, decor and staging, coupled with her love of working with people, are a perfect combination for The Peggy Hill Team’s Home Stager. Her friendly demeanor and tactful nature puts her clients at ease:

 
My job as your home stager is to show your home in the best light, to the largest audience of potential buyers, and to create an atmosphere where buyers can easily picture themselves living in your home. Staging can be difficult for some sellers who are attached to the way their home is designed and decorated, but I always tell sellers to “Neutralize so buyers can personalize!”, all staging recommendations are made with the utmost respect, and to benefit YOU, the seller. Our mutual goal is the quick and profitable sale of your home. Your home, not your belongings or your decor, should be what stands out to potential buyers. We are selling your home not your things!

Alicia Russell

Alicia’s Expert Staging Tips

  • A Neutral Base – Neutral paint is a fantastic start, we can add pops of colours with accessories!
  • Streamline – Remove any ‘overflow’ or unused furniture so that buyers can see the size of the room and leave the space feeling light and airy.
  • De-personalize – Personal photos can be packed and stored in preparation for your move. Removing these personal items will help buyers to visualize themselves actually living in your home.
  • Remove Clutter – Keeping counter tops and vanity surfaces clear of day to day items, takes the personal out and keeps the buyers focus on upgrades and finishes, not your choice of toothpaste!
  • Keep it Clean – Having a clean and fresh smelling home will keep people interested when showing the home. Abrasive odours and unclean areas will turn people away.
  • Lighting – Open drapes, blinds and shutters allow natural light to flood the rooms and creates a welcoming and bright atmosphere.
  • Curb Appeal – Maximize the curb appeal of your home by sealing your driveway, removing off season decorations, keeping grass, shrubs and gardens looking trimmed and fresh, putting garbage and recycling bins out of sight, and in the winter keeping snow shoveled to show off decorative walkways.

How Home Staging with The Peggy Hill Team Works

92% of home buyers look at listings online before deciding to ever step foot inside of a home for a showing. The first impression of your home is now a digital one, which is one of the reasons why Home Staging is so important. When you list your home with The Peggy Hill Team, you’ll go through the staging process before your home is professionally photographed and listed for sale.

  • 1. The Staging Consult – The consult will include a tour of your home, both inside and out, and a discussion afterwards about all of the options available to you, and Alicia’s recommendations on how to best prepare your home for sale. Alicia will bring fresh eyes, her natural artistic ability and her design background into your home and look at it from a potential buyer’s perspective.
  • 2. Preparation – In most cases staging your home will cost you absolutely nothing! Home staging is a complimentary service offered by The Peggy Hill Team and Alicia’s goal is to work with the things that you already have to stage your home for sale. In some cases, such as outdated paint colours or an outdated bedspread, a minimal investment is necessary to get the home ready for sale.
  • 3. Professional Photos – After all of the staging preparation has been completed, our professional photographer and videographer will make an appointment to take photos and video of your home before it is listed for sale. Completing the staging of your home before it is photographed and listed on the market will make the best first impression to home buyers browsing online. It is one of our strategies to ensure that we are providing you with the highest level of customer service and a stress-free real estate experience!
  • How Our Clients Feel About Staging

    “I just wanted to take a moment to tell you what an incredibly positive experience we had with Alicia helping us to stage our home for sale. She made us feel comfortable right away and was very helpful in providing us with ideas and information about what today’s buyer is looking for. She actually made a very stressful experience into a very enjoyable one. I would absolutely recommend Alicia and Skye, as well as your whole team, to anyone seeking a professional real estate team.”

    – Mary-Anne and Peter F., Sellers

    “I just wanted to take a moment to tell you what an incredibly positive experience we had with Alicia helping us to stage our home for sale. She made us feel comfortable right away and was very helpful in providing us with ideas and information about what today’s buyer is looking for. She actually made a very stressful experience into a very enjoyable one. I would absolutely recommend Alicia and Skye, as well as your whole team, to anyone seeking a professional real estate team.”

    – Mary-Anne and Peter F., Sellers

    “We have recently put our house on the market with the Peggy Hill Team. Which we are very happy with. In order to help us out in preparing our home we had the privilege of having Alicia Russell over to help with the staging. I would like to say that my husband and I were very happy with her help. She never once told us to do something which was a breath of fresh air, she merely suggested what she felt we should do. And let me tell you we did everything she suggested and we were so happy with how it all turned out. She was fantastic!!! Thank you.”

    – Margie and Chris S., Seller

    “I just wanted to let you know what an great experience I had with your Home Stager Alicia. As this is the first time I have sold a home I was unsure of everything that was expected in the Home Staging part of it, well Alicia came in and made it the best experience. I felt like I could accomplish everything she had suggested that I do to show my house to the full potential.
    I had heard stories where they want to move everything and change so much and that they are pushy, and that their requests are unattainable by many, that was far from what I felt. She was down to earth and easy to talk to and checked on the progress with me. I would recommend her to anyone for home staging. Thank you Alicia for your help it was greatly appreciated.”

    – Susan L., Seller

    “I wanted to let you know that I just saw the photos of my house on line. It really looks pretty fantastic. Alicia was awesome to work with. It’s hard as a homeowner with every nook and cranny filled with stuff that you’ve collected over the years to really be objective on what to get rid of for staging. I have to say that the process with Alicia was terrific. She was personable, professional, and very respectful. I really am grateful for her guidance. And Matt’s photos are terrific. He was also a real pleasure to work with. Thanks to both of them for making what could have been a difficult process much more manageable. Best regards.”

    – Susie R., Seller

    “We had the pleasure of working with Alicia recently, and our meeting couldn’t have gone better. Alicia was cheery, respectful and absolutely wonderful to work with. She made the experience like a friend visiting a friend over coffee, rather than a possible stressful experience. Alicia was thorough and gave us excellent tips on how to stage our house and give “our first impression” the best possible outcome. You are very lucky to have her on your team. We wish her all the continued success and feel like we have made a friend!”

    – Anne-Marie and Peter S., Sellers

    “I recently had the pleasure of working with your stager Alicia. It was a very positive experience! She is friendly, outgoing and made me aware of the importance of staging, ie. decluttering, everything off the floor and so on and so forth. Basically nobody wants to see your personal items as they need to imagine their own items in the space available. She was very helpful offering suggestions and non-judgemental which is very important in that type of work considering she is in your home looking at every room! I had fun with her and I would recommend her to anyone! Thanks so much.”

    – Lynn H., Seller

    “We have a large family home that once encompassed five individuals. We quickly realized that our home was too large for us with our one daughter now working and out on her own and our son away full time at university. It was a very full house that had now become sparse with people and obvious that it time to list our home for sale and downsize .
    It was quite daunting as we had a very full home, full of memories, photos, childhood treasures and items that had been collected over the years.
    We had done our best at decluttering but had a hard time parting with certain photos and memories. We had freshly painted the interior and I really didn’t think there was much staging left to do….until we met the awesome Alicia.
    Alicia was kind and gracious when she came in and as we did the walk-through of our home she explained the reason for removing photos of the family, childhood memories, etc., that it was more about creating the stage of a home where someone else could see themselves in and visualize their own memories in the home.
    We de-personalized even more and with Alicia’s explanations and expertise it really made sense. Since our home has been listed we have really gotten used to living with less than we thought we needed. It’s amazing how much you can accumulate and how much you really don’t need. We have things in boxes in a storage unit that I have not missed, nor has anyone else asked for anything inside those boxes. It will certainly make are downsizing much easier as we know now we don’t need as much as we thought we did.
    Alicia was very kind and uplifting throughout the whole experience. I texted her a few times with different ideas and different pictures and she was fabulous. She always had time for us, gave us fabulous suggestions and was very genuine about all of her comments.
    All we can say now is thank you Alicia and thank you Peggy Hill for bringing Alicia to us.”

    – Stephanie and Darryl S., Sellers

    “I just wanted to thank Alicia for staging the house for us. She’s very thorough and personable. We had lots of laughs and she did a great job, lots of little things that made a difference.”

    – Jenna R., Seller

    “I just wanted to say thanks to Alicia in helping me stage my house for sale. Her tips and suggestions were invaluable. She stayed in touch and helped right up to the photo shoot. She was great to work with and I am so thankful.”

    – Mark P., Seller

    “Alicia is amazing, I had a fun time de cluttering my house with lots of her tips, she taught me a lot and help me out with many ideas, I recommend this awesome lady to anyone. Thank you again Alicia.”

    – Barbara D., Seller

    “I just wanted to formally thank the Peggy Hill team for allowing me to meet Alicia. What a wonderful, kind and talented lady. She arrived on time and we clicked from the minute I opened the door. Her approach is amazing as we all think our homes are extra special. She has an eye to enhance what is already there but may be hiding. Her suggestions and input, I feel put my best house forward and fingers crossed it will improve the sale of my home. I will be reaching out to Alicia in my new home for some suggestions as she is so great to deal with and is a lot of fun to be around. Thank you.”

    – Maire J., Buyer & Seller

    “We had Alicia come to our property to give us some tips on how to prepare for photos and listing. She had great ideas and was extremely helpful. Just like to say besides the great ideas she was very upbeat, positive and a pleasure to deal with, she actually took the time to follow up and text after the listing went live. Our experience with her couldn’t have been better. She is definitely an asset to the team.”

    – Laura S., Seller

    “Thank you for the opportunity to meet Alicia. Her knowledge and insight provided great ideas for staging our home. She was simply innovative and thoughtful throughout our interaction and not to mention fun!”

    – Lana D., Seller

    “I just want to thank Peggy Hill and Alicia Russell for the beautiful staging recommendations. Alicia was very professional and provided outstanding service and the recommendations were very helpful and successful for my showings. The pictures for the MLS listing was outstanding. I definitely would recommend Alicia for your organization. Thanks again for your service..”

    – Donna S., Buyer & Seller

    “We recently listed our home for sale with the Peggy Hill Team. One of the perks of using her service is that she provides a home stager who comes to your house and guides you on how to make it look it’s very best. In our case, we had the pleasure of working with Alicia Russell. The moment she entered our home we knew she was something special! She took great care in walking us through each room, gave us suggestions (using all of our own things) and took detailed notes for us to refer to after she was gone. We took great care listening to everything she had to offer and let me just say…it clearly worked!! The day our home hit the market we were given TWO offers!! I would HIGHLY recommend using both the Peggy Hill Team as well as Alicia Russell…she really was the difference between selling our home quickly vs. having it sit on the market!”

    – Cindy and Arvin V., Sellers

    “I’m just writing to let you know what a joy it was to have Alicia Russell as our stager. Her appearance and professional conduct was 2nd to none. She helped us show our house, to the above standards needed, to get the most profit for our home. She went above and beyond. She was very easy to talk to, and a joy to work with. I would recommend her to any of my friends or coworkers. She gave us many tips while staying within our financial means, leaving us with a more joyful experience ,in what was a rather stressful situation before we met her. Thank you for your time in this matter.”

    – Lisa and Steve C., Sellers

    “I would just like to tell you how much I enjoyed working with Alicia for staging. She is a warm, bubbly and helpful woman. She made me feel completely comfortable and never pushed too hard for me to make changes that I didn’t want to. She kept in contact throughout the entire experience, offering encouragement and advice. I would happily recommend working with her to anyone in need of a stager!”

    – Amanda J., Seller

    “I just wanted to tell you about my experience with  Alicia Russell, the Peggy Hill Stager, who helped me stage our home in before we listed in for sale. Alicia was fantastic. I have never dealt with a stager before and I was nervous about what to expect when she entered our home. Alicia was very professional and easy to talk to. She went through each room offering subtle ideas or suggestions about how I might consider changing things. At no time did she tell me what had to change, she just made suggestions. She didn’t make me feel like she was being critical of our home at all. By the end of her visit, I was totally comfortable with her. She was a joy to deal with. When our home went live Alicia checked out the pictures and contacted me to say how nice the house looked. She was very professional and was always available for follow-up questions and suggestions.”

    – Pat D., Seller

    “Alicia was prompt, professional, critical (in the best sense), left me liking the condominium more than I had before, unhurried but efficiently fast and a joyful lady with which to work. I think that you are lucky to have her services.”

    – Bernard P., Seller

    “5 Star Google Review ★★★★★. This is the second time that we have used the Peggy Hill Team and now with the completion of our sale we know why. Selling a home can be a very stressful time however our agent Skye and the Peggy Hill Team made the experience quite enjoyable. Everyone from the staging, photography and admin always had our interest first. Our stager Alicia was wonderful, she was helpful very easy to work with and knowledgable on what we needed to do to stage our home. We have used stagers before and definitely enjoyed working with Alicia the best. My family loved the experience and if I needed Real Estate in the future I will definitely use Peggy Hill again. 
”

    – Tracy & Bonnie, Sellers

    “Alicia did an amazing job helping us stage our home. She was kind, professional and very knowledgeable. She had excellent suggestions on how to hide cords and make the space look open. I was very pleased with the result and with great thanks to her, our home sold very quickly. Lastly, Alicia was fun, down to earth and easy to get along with. I would highly recommend Alicia to any of my friends and family. Thanks Alicia!
”

    – Brooke & Alex, Sellers

    “Alicia was friendly, professional, knowledgeable and efficient. Her recommendations and feedback were greatly appreciated and she was confident and honest during her review of my home. I am grateful for The Peggy Hill Team for providing this greatly valued service. Thank you!”

    – Stephanie & Mike B., Sellers

    “I just wanted to thank Alicia for helping us with the staging process! I have no experience when it comes to decorating or staging a home and she made it easy! Her attention to detail and fantastic ideas made our home look brand new and completely different. She definitely knows her stuff and we can’t thank you enough for the wonderful experience. She made this part of the process non stressful!”

    – Zenon & Jenn C., Sellers

    “Just wanted to say how fabulous Alicia was here with us for Staging process. Smart, fun and great creative ideas. She is a positive impact generator and surely helped us get the house ready for showing.”

    – Vici B., Seller

    “5 Star Google Review ★★★★★. Alicia Russell our stager, was also fantastic and helped us every step of the way, she was always available for follow up questions and suggestions. We sold our house very quickly with the Peggy Hill team and were very happy with our experience. We have recommended them to all our friends.”

    – Tara V., Buyer & Sellers

    “5 Star Google Review ★★★★★. Our stager Alicia was amazing and we 100% credit her and the photographer for making our house look so great. We have no doubt that staging and photography is why our house sold so quickly for what we were asking for. Many, many, people were involved in making sure that the beginning of the next chapter of our life went smoothly. We couldn’t possibly be more thrilled with how everything has gone.”

    – Cheryl & Mike W., Buyers & Sellers

    “5 Star Google Review ★★★★★. Alicia staged our home so well, it was spacious and open but still welcoming to potential buyers. We are very happy we choose The Peggy Hill Team.”

    – Dorthy & Dennis K., Buyers & Sellers

    “5 Star Google Review ★★★★★. As first time sellers we were feeling overwhelmed with the selling process. The Peggy Hill Team came highly referred to us and we made the decision to contact them. We are so glad that we did and will undoubtedly use them in the future! From the office staff, our stager – Alicia and our agent- Terry, we were thrilled with how knowledgeable, helpful and pleasant everyone was. We were very intimidated by the concept of having a stager and thought it unnecessary for an entry level town home like ours. When Alicia showed up at our home we had no idea what to expect. She was simply wonderful. She went through room by room making suggestions to improve our home. At no time did we feel like she was judging our style or home. She opened up our space immensely and made it look stunning! Everything we purchased for staging was something that could come along to our new home and practical. She welcomed pictures and answered questions even after she had left. Our advice to a first time seller is use a stager! The difference Alicia made to our home was incredible! Without hesitation we would recommend the team to anyone!”

    – Craig & Jenn C., Sellers

    “Our experience with Nina Fortin & The Peggy Hill Team has been amazing. The help that they provided us with the purchase of our new home and then sale of our existing home has been second to none.  When we purchased our dream home without even having our existing home listed for sale, we were really nervous that we wouldn’t be able to get everything done in time, but Nina assured us it would be fine, and it was. Alicia came for a walk through and gave us some great pointers, new paint colours and lots of awesome staging advice, and after a week of hard work our house looked beautiful, and was ready for sale. Matt came and took so many incredible pictures and then our listing went live on a Thursday. We had so many showings booked and by Sunday afternoon, after our first open house, we ended up with 6 offers! We had a sold sign on our lawn by the following Thursday, just one week after listing. And our house sold for almost 10% over our asking price. We are thrilled! The little touches that Peggy’s office provides are also great, the helpful information they have given us has been the icing on the cake. I even got an email the other day letting me know what the garbage day schedule will be at our new house!  Things like that show how much they really care about their clients. Thank You Nina, you’re the best!  Thank You Alicia, I’m going to call you for a decorating consultation at our new house! & Thank You Peggy! We couldn’t have done this without the help of your amazing team!!”

    – Kate & Jamie K., Sellers & Buyers

    “My wife and I would like to share our experience with The Peggy Hill Team and the sale of our house. From the first time meeting Terry our agent, to the sale of our house, it was a fantastic experience. Terry sat with us before we listed and explained each step along the way and how we were going to get the true value of what our house was worth. Then came along Alicia to help with staging. Wow, what a fantastic person she is. Alicia had great ideas for the staging of our house and was very helpful and followed up to ensure we were comfortable with our set up. The showings started immediately and within days, our house was sold for more than we could have ever imagined. Very, very pleasant and fun experience through out the whole process with the Peggy Hill Team. Thank you so much for all you have done.”

    – Les & Karla M., Sellers